If I told you that this brand has decades of experience, would you believe me?

Probably not, because in fact, it doesn't.

I am Filippo, and on that rainy Sunday in November 2023, without knowing it, I was taking the first step towards what would become annovishop™.

It all started by chance when my family asked me to make a crossbody bag. I had no experience, but I was immediately fascinated. Sewing was not a job for me. It was tranquility, passion, a therapy against stress. The time spent alone in that small workshop helped me discover who I was and what I wanted to convey.

Every day, after school, I would go back there. Creating while making mistakes, just to learn even more.

After months and months of attempts and sleepless nights, I felt the need to share this journey: a logo was born, then an Instagram page, then the community, and now a real team.

Over time, I have understood that the true value of things is not their price, but their meaning. In fact, the products we create are not just objects; they are a statement. Choosing annovishop™ means saying no to fast fashion and exploited labor, and yes to an authentic, sustainable Made in Italy.

Today, we are an artisan business based in Modena.

We create custom, handmade products using salvaged materials.

Every day, we demonstrate that Italian excellence can still influence the world. But for this to happen, we young people must courageously build a better future, rather than just standing by and watching.

AV - The Future is in our Hands, the Future is made with our Hands.