If I told you that this brand has decades of experience, would you believe me?
Probably not, because in fact, it doesn't.
I’m Filippo, and on that rainy Sunday in November 2023, without knowing it, I was taking the first step toward what would become annovishop™.
Everything started by chance when my family asked me to make a shoulder bag. I had no experience, but I was immediately fascinated. Sewing wasn't a job for me. It was peace, passion, a therapy against stress. The time spent alone in that small workshop helped me discover who I was and what I wanted to convey.
Every day, after school, I would go back there. Creating and making mistakes, just to learn even more.
After months and months of attempts and sleepless nights, I felt the need to share this journey: a logo was born, then an Instagram page, then the community, and now a real team.
Over time I have understood that the true luxury of things is not the price, but the meaning. In fact, the products we create are not just objects; they are a stance. Choosing annovishop™ means saying no to fast fashion and exploited labor, and yes to authentic and sustainable Made in Italy.
Today we are an artisanal business based in Modena.
We create handmade products starting from recycled materials.
Every day we demonstrate that Italian excellence can still influence the world. But for this to happen, we young people must courageously build a better future, not just stand by and watch.
AV - the Future is in our Hands, the Future is made with our Hands.